In the summer of 2012, award-winning Denver design firm Zenman completed a head-to-toe website redesign, and hired Inkwell. Zenman had earned a name for itself as a go-to design and marketing firm for small businesses but wanted to break into larger and more diverse markets. Inkwell worked closely with in-house designers and developers to create a website that spoke to emerging start-ups, tech companies and corporations while not alienating the current clients. The result was a website that is informative but catchy, eye-catching but not overwhelming.

Objectives:

  • Concise, clear copy for full-service digital agency with complex expertise.
  • Text written with Search Engine Optimization in mind.
  • Compelling content that communicates company culture & expertise to current and future clients across multiple industries.